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Winter 2018/19 communications toolkit

Welcome to the winter communications toolkit. 

This toolkit provides a 'one-stop-shop' for resources to help GP practices raise awareness within their practice and local community.

This includes posters and leaflets, articles for GP websites and suggested social media activity. It also provides links to other resources and promotional for national campaigns from NHS England, Self Care Forum and PHE.

The toolkit will be updated on a regular basis to ensure the most up-to-date resource are available at all times.

Background:  Winter campaign

The local winter campaign will run from October until March 2019.  It focuses on the following:

All activity will also support the following national campaigns. You can access a range of resources on the links below.

'Help Us Help You' - The national NHSE 'Help us Help You' campaign. All GP practices should of received a resources pack for this already, alternatively you can download materials from the national campaign resource centre HERE

Local resources/Materials   

The CCG has developed a series of resources that GP Practices can use to help raise awareness, particularly around self care.  These include:

Posters and flyers – for display stands and patient waiting areas
Winter illnesses - posters and flyers are available to download from the ‘related documents' section on the right of this page.  

GP Access (evening and weekend appointments) - posters are available on the GP Access (evening and weekend appointments) GP toolkit on this website HERE 

Digital screens – to upload to screens in waiting areas 
A selection of Jpeg and videos are also available that can be uploaded to digital screens in waiting areas.  These can be downloaded from the ‘related documents' section on the right of this page.

Website resources – to upload to practice websites
You can use the following copy/text on your website.  A series of images than can be used are available to download from the ‘related documents' section on the right of this page.

Website copy

Think you need medical help right now? NHS 111 is now available online

All patients now have access to NHS 111 online at 111.nhs.uk, as well as over the phone.

Just like the phone service, NHS 111 online takes you through questions about your symptoms to receive tailored advice on what to do next and where to go, and if necessary, can arrange for you to speak to a healthcare professional.

You can access NHS 111 online on a smartphone, tablet or computer - 24 hours a day, 7 days a week – and if needed you will be connected to a nurse, emergency dentist or GP.

So, if you think you need urgent medical help, call NHS 111 or visit 111.nhs.uk. 

Website copy

Don’t swallow up your NHS - use it wisely this winter

Winter illnesses such as colds and coughs, sore throats, and upset stomachs can easily be treated at home with medicines available at low cost from your local pharmacy - no GP appointment or prescription required.

Winter self care essentials include:

  • pain relief (paracetamol)
  • cough and sore throat remedies
  • first aid kit
  • upset stomach treatment
  • rehydration treatment
  • heartburn and indigestion treatment

Having these winter essentials at hand will not only save you time and help you to feel better quicker, but help save the NHS much needed resources. 

Your local pharmacist can also offer you advice and guidance on the best treatment for you – no appointment needed.  Pharmacists are available on every high street and in supermarkets with many open evenings and weekends. Click HERE to find a pharmacy near you. 

Website copy

Evening and weekend appointments available

All our patients now have access to more pre-bookable evening and weekend GP and nurse appointments.

To book an appointment, contact our reception team who will be able to book an appointment for you, or direct you to where you can do this online.

Appointments may not be at this practice, but if you talk to our receptionists, they will help you find the right service and at a time that is convenient.

Website copy

Use antibiotics on your doctor's advice

Antibiotics are essential to treat serious bacterial infections, but they are frequently being used to treat illnesses such as coughs, earache and sore throats that can get better by themselves. Taking antibiotics encourages harmful bacteria that live inside you to become resistant. That means that antibiotics may not work when you really need them.

Despite the risks of antibiotic resistance, research shows that 38% of people still expect an antibiotic from a doctor’s surgery, NHS walk-in centre or ‘GP out of hours’ service when they visited with a cough, flu or a throat, ear, sinus or chest infection in 2017. 

Social media 

You can use any of the following posts across your twitter, facebook or Instagram. A series of images that can be used on social media are available to download from the ‘resources’ section on this page. Alternatively, please follow the CCG accounts and retweet our activity. 

Tweets
You now can access NHS 111 online at 111.nhs.uk 
Simply answer questions about your symptoms and get NHS medical help near you.  #HelpUsHelpYou
Feeling unwell and not sure what to do? You now can access NHS 111 online at 111.nhs.uk 
Simply answer questions about your symptoms and get NHS medical help near you.  #HelpUsHelpYou
Did you know...? You have access to pre-bookable evening and weekend GP and nurse appointments?  Contact our reception team for more details. #HelpUsHelpYou
Winter is here! Time to stock up on essential medicines to help you treat coughs, colds & sore throats at home. #HelpUsHelpYou
https://www.cambridgeshireandpeterboroughccg.nhs.uk/news-and-events/latest-news/help-us-to-help-you-this-winter/
Antibiotics are not always the answer! Taking them when you don't need them puts you and your family at risk. Always take your doctor's advice.#HelpUsHelpYou
https://www.cambridgeshireandpeterboroughccg.nhs.uk/news-and-events/latest-news/help-us-to-help-you-this-winter/
Coughs & colds, sore throats & upset tummies can be treated at home with basic medicines - no GP apt required! #HelpUsHelpYou
https://www.cambridgeshireandpeterboroughccg.nhs.uk/news-and-events/latest-news/help-us-to-help-you-this-winter/
Coughs, colds, chicken pox and temperatures - all covered in our guide to childhood illnesses that you can download.#HelpUsHelpYou
https://www.cambridgeshireandpeterboroughccg.nhs.uk/news-and-events/leaflets-and-guides/your-guide-to-childhood-illnesses/


Facebook posts
Did you know...? You have access to pre-bookable evening and weekend GP and nurse appointments?  Contact our reception team for more details. 
Now’s the time to get your free flu jab! Over 65; long term health conditions; children aged 2 - 9; and pregnant women may all be eligible. https://www.nhs.uk/staywell/

You now can access NHS 111 online at 111.nhs.uk. Simply answer questions about your symptoms and get NHS medical help near you.  

Winter is here…..Coughs & colds, sore throats & upset tummies can all be treated easily at home with basic medicines available from your local pharmacy - no prescription required! Save yourself time, and save the NHS money, see your pharmacist. 
https://www.cambridgeshireandpeterboroughccg.nhs.uk/news-and-events/latest-news/help-us-to-help-you-this-winter/
Minor winter illnesses such as colds and coughs, sore throats and upset tummies can be treated at home with medicines which you can easily buy from your local pharmacy – no prescription required!  Please use your NHS wisely this winter. 
https://www.cambridgeshireandpeterboroughccg.nhs.uk/news-and-events/latest-news/help-us-to-help-you-this-winter/
Children can get between eight to 10 colds a year, and a cough can last at least three weeks before it starts to improve. Most minor childhood illnesses don't need a GP appointment and can be treated with basic medications that you can buy at your local pharmacy. Have a look at our guide to childhood illnesses. https://www.cambridgeshireandpeterboroughccg.nhs.uk/news-and-events/leaflets-and-guides/your-guide-to-childhood-illnesses/
Antibiotics are not always the answer! Taking them when you don't need them puts you and your family at risk. Always take your doctor's advice.
https://www.cambridgeshireandpeterboroughccg.nhs.uk/news-and-events/latest-news/help-us-to-help-you-this-winter/

Articles for Practice/local community newsletters

Practices are encouraged to promote campaigns within their local community.  The following article, which is a more general article about winter health can be used in Practice newsletters or local community newsletters such as PPGs, parish councils and community groups.  Images to go alongside it are available to download from the ‘related documents' section on the right of page.

Article: Stay Well this winter

Winter weather can be seriously bad for our health. Being cold can aggravate existing conditions and raise the risk of increased blood pressure, heart attacks and strokes. However, there are lots of things you can do to stay well this winter.

  • Get expert advice - If you start to feel unwell, even if it's a cough or a cold, don't wait until it gets more serious. Seek advice on the best treatment from your local pharmacist.
  • Make sure you get your free flu jab- Flu is a highly contagious and can cause serious complications for at risk groups. Adults over 65; those with long term health conditions; children aged 2 - 9; carers and pregnant women may all be eligible for a free flu vaccination – ask your GP today.
  • Stock up your medicine cabinet - A well-stocked medicine cabinet can help you treat common winter ailments such as coughs, colds, sore throats and sickness bugs at home.  
  • Keep warm - Keeping warm, both inside and outdoors, over the winter months can help to prevent colds, flu and more serious health problems such as heart attacks, strokes, pneumonia and depression.
  • Get the right help - Make sure you're receiving all the help you are entitled to. Learn how to make your home more energy efficient and take advantage of financial schemes to keep up with energy bills. Visit Keep Warm, Keep Well for details.

For further information on staying well this winter visit www.nhs.uk/staywell

24/01/2019